Target markets, Usp & customer profiles |
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Task 1 - 30 minutes
Watch the second half of Mary Portas - Clealls of Corfe. You got to the 32 minute mark last lesson. |
Task 2 - 30 minutes
A Describe the target market Mary Portas suggested the owners aim to attract
B Explain the shops USP following Mary's 'makeover'
C Profile a 'typical' customer who fits within the target market
Stretch & challenge: Now you have had the opportunity to analyse the business, please suggest an additional product or service Clealls could sell that would meet the needs and wants of their target market. You must include justification of how your suggestion meets their needs and wants.
A Describe the target market Mary Portas suggested the owners aim to attract
B Explain the shops USP following Mary's 'makeover'
C Profile a 'typical' customer who fits within the target market
Stretch & challenge: Now you have had the opportunity to analyse the business, please suggest an additional product or service Clealls could sell that would meet the needs and wants of their target market. You must include justification of how your suggestion meets their needs and wants.
Plenary - if time allows
Ask your teacher to look up how the business is doing now and discuss your thoughts on its current situation and how it go there.
Ask your teacher to look up how the business is doing now and discuss your thoughts on its current situation and how it go there.