RO64: ENTERPRISE & MARKETING CONCEPTS
By completing this unit, learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business. Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
This unit is assessed via an exam at the end of Year 10
By completing this unit, learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business. Learners will understand how and why customer segmentation is used and how to target a customer market. They will also develop an understanding of how to attract and retain customers, the techniques to use when developing products and how to investigate what makes a product viable.
This unit is assessed via an exam at the end of Year 10
Learning outcome 1: How to target a market
Learning outcome 2: What makes a product of service financially viable?
Learning outcome 3: Product development
Learning outcome 4: How to attract and retain customers
Learning outcome 5: Factors for consideration when starting up a business
Learning outcome 6: Functional activities needed to support a business start-up
Revision resources: R064 exam