unit 2: Developing a marketing campaign |
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Learning aim A: Introduction to the principles and purpose of marketing that underpin the creation of a rationale for a marketing campaign.
Learning aim B: Using information to develop the rationale for a marketing campaign.
Learning aim C: Planning and developing a marketing campaign.
Unit 2 assessment: Revision for final assessment
Guides: Exam technique
Past paper: June 2022
Past paper: Jan 2022
Past paper: Jan 2021
Past paper: Jan 2019
Sandon student prep sheets