1.6 Business growth |
|
Stretch & challenge: How do you think businesses measure growth?
Information
There are two main methods for business growth:
There are two main methods for business growth:
Organic / Internal
> Increasing output > Gaining new customers > Developing new products > Increasing market share |
Inorganic / External
> Merger > Takeover |
|
Task 2
Watch the video opposite and try to identify the various different ways Nestle has grown its business since opening its first London store. Stretch & challenge: Are all of Nestle's brands in the food sector? Why is this important? |
Task 2
Mergers and takeovers can take mane forms. Your teacher with guide you through the following types of integration:
Mergers and takeovers can take mane forms. Your teacher with guide you through the following types of integration: