2.3 Market segmentation |
|
|
Task 1
Watch the video opposite and identify who you think Adidas is targeting? Stretch & challenge: Do Adidas have any other target markets? Please list as many as you can think of. |
Key terms
Segmentation is the splitting of the market into different parts or segments which helps a business identify its target market more effectively.
Target market is the group of customers at which a product or service is aimed, or targeted.
Segmentation is the splitting of the market into different parts or segments which helps a business identify its target market more effectively.
Target market is the group of customers at which a product or service is aimed, or targeted.
Information
Although each product will have its own market segments, common ways in which customers can be divided include:
Although each product will have its own market segments, common ways in which customers can be divided include: