2.4 the marketing mix |
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Stretch & challenge: Can you justify or give examples for your decision?
Information
The marketing mix is the term given to the way that an entrepreneur sells a product. It is the mixture, or balance of the various elements that go into a sale. These elements are: product, price, place, promotion |
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Task 2
Businesses will lead on different areas of the mix depending on the industry and the core values of the business. Can you identify which id the most important element of the marketing mix for the following businesses?
Businesses will lead on different areas of the mix depending on the industry and the core values of the business. Can you identify which id the most important element of the marketing mix for the following businesses?
Stretch & challenge: Can you come up with your own example for each?
Task 3
Write a letter to the CEO of a business of your choice explaining the meaning of the marketing mix, which element is most important for their business and any action that the business should take based on this knowledge. N.B. This is a professional communication, hence requires the formalities expected in such a document. |