a strong brand image |
|
Key term
USP (unique Selling Point), is a feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more appealing.
USP (unique Selling Point), is a feature or characteristic of a product or service that distinguishes it from others of a similar nature and makes it more appealing.
Task 2
Write down the reason that people pay more for the following products and services (i.e. their USP).
Write down the reason that people pay more for the following products and services (i.e. their USP).
Information
To offer a clear and distinct USP most businesses will provide one or more of the following improvements:
To offer a clear and distinct USP most businesses will provide one or more of the following improvements:
Stretch & challenge: Do you think this product has a strong USP? Justify your answer.
Plenary task
Class discussion What have these brands done to create a strong brand image? |
|