adding value - xmas edition |
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Stretch & challenge: Can you give some recent examples of 'added value' that you have experienced?
Information
Adding value is the process of changing a customers perception of a product or service to they are willing to pay a higher amount.For example putting a Ralph Lauren logo on a shirt, or giving customers a complimentary drink while they have their hair cut.
Adding value is the process of changing a customers perception of a product or service to they are willing to pay a higher amount.For example putting a Ralph Lauren logo on a shirt, or giving customers a complimentary drink while they have their hair cut.
Task 2
How have the following added value?
How have the following added value?
Task 3
Case study You work in marketing and design for CK. They have asked you to add value to their Unisex white t shirt for the Christmas campaign. The shirt is pure white and 100% cotton, other than the label on the inside there is no other identifying features. The shirt usually retails for £25, they would like you to propose a range of methods to add value to increase sales over the Christmas period and also like to hear your suggestions on increasing the R.R.P. |