advertising and promotion |
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Information
Promotion is what we call any activity that encourages people to buy our products and services. Advertising is one example of a promotional activity where a business delivers a message to its customers, often for the purpose of persuading them to buy.
Promotion is what we call any activity that encourages people to buy our products and services. Advertising is one example of a promotional activity where a business delivers a message to its customers, often for the purpose of persuading them to buy.
Modes of advertising:
> Leaflets > Social media > Websites > Newspapers > Magazines > Radio |
Modes of promotion:
> Discounts > Competitions > BOGOF > Point of sale advertising > Free gifts / product trials > Loyalty schemes |
Task 2
Working in pairs, take the role of a marketing agency and advise your clients in the case studies below if they should use promotion or advertising, including the specific modes you recommend with justification.
Working in pairs, take the role of a marketing agency and advise your clients in the case studies below if they should use promotion or advertising, including the specific modes you recommend with justification.
Task 3
Watch the video opposite and evaluate your suggestions for Task 2. > Can you see any weaknesses in your plans? > Do you need to make any changes? |
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Plenary task
Watch the video opposite and discuss if clever marketing gimmicks actually work? |