MARKET SEGMENTATION
Stretch and Challenge; Can you think of a characteristic of someone who would NOT buy that product?
TASK 2
Select one of the products or services below and answer the following questions:
1. Identify five different 'types' for this product or service
2. Describe who would buy each of these different 'types'
Select one of the products or services below and answer the following questions:
1. Identify five different 'types' for this product or service
2. Describe who would buy each of these different 'types'
Stretch & challenge: Why do businesses need to offer more than one type.
PLENARY TASK
Watch video opposite and discuss as class. |
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