Mary Portas - Maher & Son |
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Task 1
Watch the video opposite and take notes on key activities. |
Task 2
Individual task
Answer the following questions under exam conditions
1. What sector does Maher & Sons operate in?
2. Describe Maher & Sons current customers.
3. Why are Maher & Sons not making enough money to keep trading?
4. Which customers should Maher & Sons be targeting?
5. What do Maher & Sons need to do to attract this market segment?
Individual task
Answer the following questions under exam conditions
1. What sector does Maher & Sons operate in?
2. Describe Maher & Sons current customers.
3. Why are Maher & Sons not making enough money to keep trading?
4. Which customers should Maher & Sons be targeting?
5. What do Maher & Sons need to do to attract this market segment?
Task 3
Class review of answers
1. What sector does Maher & Sons operate in?
> Baker and cafe
> Sell bread, cakes, biscuits, pastries, drinks and snacks
> B2C -Business to Customer, i.e. they sell to the general public
2. Describe Maher & Sons current customers.
> Aging customer base, mostly OAPs
> All customers live locally
> Some customers have been visiting the bakery since it opened in the 1970s
3. Why are Maher & Sons not making enough money to keep trading?
> Not enough customers
> The customer base is getting smaller as many of the customers are passing away of moving to live in sheltered accommodation
> The business is not attracting new customers
4. Which customers should Maher & Sons be targeting?
> People living in the local area
> Commuters using local bus and train stations buying their lunch and drinks on their way to work
> Young families and mothers with pre-school aged children
5. What do Maher & Sons need to do to attract this market segment?
> Update the range of products sold, e.g. healthy breads and more modern cakes and biscuits
> Market the business to people living in the local area focusing on the USP of having a baker on site, e.g. an advertising campaign
> Update the store to make it a more attractive and inviting place to visit
Class review of answers
1. What sector does Maher & Sons operate in?
> Baker and cafe
> Sell bread, cakes, biscuits, pastries, drinks and snacks
> B2C -Business to Customer, i.e. they sell to the general public
2. Describe Maher & Sons current customers.
> Aging customer base, mostly OAPs
> All customers live locally
> Some customers have been visiting the bakery since it opened in the 1970s
3. Why are Maher & Sons not making enough money to keep trading?
> Not enough customers
> The customer base is getting smaller as many of the customers are passing away of moving to live in sheltered accommodation
> The business is not attracting new customers
4. Which customers should Maher & Sons be targeting?
> People living in the local area
> Commuters using local bus and train stations buying their lunch and drinks on their way to work
> Young families and mothers with pre-school aged children
5. What do Maher & Sons need to do to attract this market segment?
> Update the range of products sold, e.g. healthy breads and more modern cakes and biscuits
> Market the business to people living in the local area focusing on the USP of having a baker on site, e.g. an advertising campaign
> Update the store to make it a more attractive and inviting place to visit