New customer vs old customers |
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Task 1
Watch the videos below and list the methods used by businesses to attract new customer and retain old customers.
Stretch & challenge: Can you add any examples from your own experience that were not included in the video?
Watch the videos below and list the methods used by businesses to attract new customer and retain old customers.
Stretch & challenge: Can you add any examples from your own experience that were not included in the video?
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Task 2
Team task
Team one - what are the benefits of selling to existing customers, i.e. customer retention?
Team two - why can it be challenging to attract new customers to buy your product or service?
Team task
Team one - what are the benefits of selling to existing customers, i.e. customer retention?
Team two - why can it be challenging to attract new customers to buy your product or service?
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Plenary
Watch the video below and discuss what businesses do that alienates their customers (or just makes them angry). |