Writing a business plan: Promotion |
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Recap
Last lesson we planned a prom using the information provided by an external agency. Today we will continue the process looking only at the promotional side of things from the perspective of the external agency.
Last lesson we planned a prom using the information provided by an external agency. Today we will continue the process looking only at the promotional side of things from the perspective of the external agency.
Top tip: Do not forget the reach vs cost and the impact of the mode of promotion
Task 2
Paired task Working with your partner from last lesson, imagine you are working for the external agency in charge of booking the prom. Put together a suitable package for the bronze, silver and gold promotional packages. Keep in mind, the more a customer pays the better more reach and bigger impact they expect to see. |