brands gone bad |
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Business ambassador! Represent the department at open evenings, social media, and promotional material!
Task 1
Watch the video opposite and answer the following questions: 1. Why did Hoover launch the free flights to USA campaign? 2. What made the business think the free flights was a good method of promotion? 3. How did this promotion lead to Hoovers downfall? |
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Task 2
Watch the video opposite and answer the questions below: 1. Why did Jamie's restaurants fail? 2. What could have been done differently to avoid this? |
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Task 3
Independent task
The following brands have fallen out of fashion in recent years. Select one business to research and identify what when wrong and why?
Stretch & challenge: What could / could have been done to return the brand to their former glory?
Independent task
The following brands have fallen out of fashion in recent years. Select one business to research and identify what when wrong and why?
Stretch & challenge: What could / could have been done to return the brand to their former glory?