branding techniques I |
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Information
Logos are used by famous brands to help customers identify their products. They tend to be a symbol or font rather than a picture of what the business sells. If effective, a logo will help customers identify a brands products and increase customer loyalty. It is rare for a logo to be redesigned as this can lead to confusion for customers.
Logos are used by famous brands to help customers identify their products. They tend to be a symbol or font rather than a picture of what the business sells. If effective, a logo will help customers identify a brands products and increase customer loyalty. It is rare for a logo to be redesigned as this can lead to confusion for customers.
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Task 3
While watching the video opposite, answer the following questions: 1. Where can jingles be found? 2. How do they link to other branding techniques? 3. What are the benefits of a jingle? 4. What are the risks of a jingle? |
1. Where can jingles be found?
TV, radio, online, in stores, social media, etc...
2. How do they link to other branding techniques?
Can include all other types of branding techniques, e.g. logos, slogans, celebrity endorsements, and characters.
3. What are the benefits of a jingle?
Memorable, instantly recognisable, powerful reminder in a short space of time.
4. What are the risks of a jingle?
Over time thay may annoy or irritate customers
TV, radio, online, in stores, social media, etc...
2. How do they link to other branding techniques?
Can include all other types of branding techniques, e.g. logos, slogans, celebrity endorsements, and characters.
3. What are the benefits of a jingle?
Memorable, instantly recognisable, powerful reminder in a short space of time.
4. What are the risks of a jingle?
Over time thay may annoy or irritate customers
Plenary
Watch the video opposite and discuss your opinion about the use of brand logos. |
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