branding techniques II |
|
Have you signed your learner declaration forms?
Stretch & challenge: How does this link to branding techniques?
Information
A customer profile involves producing a description of an 'ideal customer', which is likely to include:
A customer profile involves producing a description of an 'ideal customer', which is likely to include:
It is vital that any branding technique a business employs appeals to the customer profile that they have identified!
Task 2
Group task In a group of up to three, research and decide on the following for a class review. Please include examples for both items. > Pros and cons of celebrity endorsements > Pros and cons of use of characters in branding Stretch & challenge: Do you favour one over the other for given products or brands. |
Task 3
Watch the videos below and discuss your views and findings about the use of celebs and characters in branding.
Watch the videos below and discuss your views and findings about the use of celebs and characters in branding.
|
|
|
Plenary
Who do you think the following products are aimed at? What lead you to this opinion?
Who do you think the following products are aimed at? What lead you to this opinion?