Building a brand identity i |
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Stretch & challenge: Separate factors into tangible and intangible
Key terms
A brand is how a business is identified by others, such as customers and competitors. The brand image is the visual elements of a brand created by business, such as its logo or slogan |
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Task 2
Individual task
Look at the brands below, for each list who you think might be interested in buying the products or services sold by the brand.
Individual task
Look at the brands below, for each list who you think might be interested in buying the products or services sold by the brand.
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Information
A business must have a strategy to make its brand stand out from the competitors and highlight its company purpose. It does this by focusing on its values showing how they are different from others creating a brand image. Target customers should feel the brands image represents their own feelings. |
Task 3
Research
Toys R Us was a UK toy store trading between 1985 - 2018. Using the internet, try to find out as much as possible in answer to the following questions:
Research
Toys R Us was a UK toy store trading between 1985 - 2018. Using the internet, try to find out as much as possible in answer to the following questions: