building a brand identity iii |
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Task 1
Rank the brands below out of ten for trustworthiness, 10 = total trust, 0 = No trust
Rank the brands below out of ten for trustworthiness, 10 = total trust, 0 = No trust
Stretch & challenge: Consider what had lead you to give each brand this score.
Information
Branding is important to a business, as it forms part of a business's reputation.
Good reputation = positive word of mouth leading to increased sales
Bad reputation = Negative word of mouth leading to decreased sales
A good reputation can take years to build but may be destroyed in a single event. Businesses have spent a great deal of time and money trying to rebuild damaged brands. Sometimes this works, but often it doesn't.
Branding is important to a business, as it forms part of a business's reputation.
Good reputation = positive word of mouth leading to increased sales
Bad reputation = Negative word of mouth leading to decreased sales
A good reputation can take years to build but may be destroyed in a single event. Businesses have spent a great deal of time and money trying to rebuild damaged brands. Sometimes this works, but often it doesn't.
Task 2
Research the Brand Skoda, from its origins to present day commenting on the following:
Research the Brand Skoda, from its origins to present day commenting on the following:
Information
Brand image include visual elements such as logo's but there is a lot more to brand image than just a symbol or sign.
Brand image include visual elements such as logo's but there is a lot more to brand image than just a symbol or sign.
> Quality - physical, ability to fulfil its purpose, refunds and replacements, customer reviews.
> Low cost - just cheaper, value for money, accessing a product they couldn't otherwise have > Lifestyle - ability to link with activities target customers undertake, does it reflect them > Customers perception - loyalty, based on experience, what they have been told, what the business tells them |
Task 3
Your choice...
Your choice...
Either... Research the Rana Plaza disaster, including Primark's involvement in it. List the actions Primark has now implemented to improve its business culture as a result of this terrible event.
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Or... Identify a famous brand name you are familiar with, it must not be one we have already looked at in this unit. Use the brand identity prism below to write about the six different elements of the prism related to your chosen business.
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Plenary
Class feedback and discussion about findings from task 3.
Class feedback and discussion about findings from task 3.