promoting a product |
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Stretch & challenge: How does promotion differ from advertising?
Information
Business need to consider both the objectives and the methods of a promotional campaign.
Business need to consider both the objectives and the methods of a promotional campaign.
Scenario 1
For Apple when launching a new product that is using new technology not seen previously in the market. |
Scenario 2
For Nestle who about to enter the soft drinks markets with a Cola, energy drink, and Sports drink. |
Scenario 3
For Doctor Martins following concerns about high levels of competition in the casual shoe market. |
Task 3
Individual task
You are going to analyse the promotional activities of three businesses. For each of the following, explain why you believe the business has decided to engage in this form of promotion.
Individual task
You are going to analyse the promotional activities of three businesses. For each of the following, explain why you believe the business has decided to engage in this form of promotion.
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Plenary
Watch the video opposite and discuss the success of Coca-Colas promotional strategy. What could other businesses learn from this? |