Ro66 write up - Task 1, Part 1 |
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Prepare resources
> Create a new PowerPoint presentation and save in your Office 365 account as 'Your name RO66'
> Create first slide including title 'RO66 Market & pitch a business proposal' and your name
> Create a second slide that includes and overview of your previous work in RO65
> Create a new PowerPoint presentation and save in your Office 365 account as 'Your name RO66'
> Create first slide including title 'RO66 Market & pitch a business proposal' and your name
> Create a second slide that includes and overview of your previous work in RO65
- Customer profile
- Summary of market research findings
- Final recipe
Theory
> Explain the meaning of a brand giving real life examples, this can include images. You may mention brands strategy, personality, identity and image
> Explain the following branding techniques, including their pros and cons:
> Explain the meaning of a brand giving real life examples, this can include images. You may mention brands strategy, personality, identity and image
> Explain the following branding techniques, including their pros and cons:
- Logos - ideographs, pictographs, logotypes
- Slogans, straplines or catchphrases
- Jingles and sounds
- Celebrity endorsements
- Characters
Stretch & challenge: Try to include all of the following terms in your answer - customers loyalty, repeat purchases, reputation, trust, image, personality, identity, strategy
[Tick] Using examples, an explanation of why businesses use different branding methods and techniques
Application
> Explain your brand strategy, i.e. how you want to be perceived by your customers? Consider the following:
> Explain your brand strategy, i.e. how you want to be perceived by your customers? Consider the following:
- If your brand was a person, what/who would they be like?
- State your USP and why this is suited to your target market/customer profile?
- Discuss quality, lifestyle, value for money, customer perceptions, reputation, trust, etc.
- Refer to research and possibly other business examples
- Name the three (or more) branding methods you are going to use to help create your brand identity. This must include a logo
[Tick] Explanation of key factors to consider when developing my brand identity
> Create a logo for your pizza. You may wish to trial several different versions of the logo and get customer feedback. Consider:
- Which logo type have you used?
- Why you think this logo will appeal to your target market? Market research, use of image, name, colours, shapes?
- What benefits do you hope using this logo will bring? Recognition, differentiation, quality, loyalty, adding value
- Make sure you link the logo to your target market
> Create a slogan for your pizza. You may wish to trial several different versions of the slogan and get customer feedback. Consider:
- Why you think this slogan will appeal to your target market? Market research, use of language, grabbing attention, memorable, etc.?
- How does think link to your other branding techniques? E.g. how will you use it in conjunction with your logo?
- What benefits do you hope using this slogan will bring?
- Make sure you link your slogan to your target market
> Create at least one further form of branding technique choosing from either celebrity endorsement, character, jingle
- State why you have chosen to use this method
- Explain why is it suitable for the target market?
- How will you use it in conjunction with your other branding techniques (logo and slogan)
- What benefits do you believe it will bring?
[Tick] A brand identity, using at least two branding methods or techniques, which includes my logo, with a justification for the combination of the use of methods or techniques
> To conclude this section, state why you think the brand identity you have outlined will be successful for your target market. Refer to:
- Your market research
- Other successful brands
- The scale and cost of your techniques being suitable for a small business
[Tick] Assessment of likely success of my brand identity linked to my research findings