Ro66 write up - Task 1, Part 2 |
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> State the promotional objectives of your business proposal. This must be relevant for your customer profile and business idea. It will impact which promotional techniques you use to advertise your business. The promotional objectives include:
- Raising awareness of a product or service
- Reminding customers
- Differentiate from competitors
- To persuade or inform
- To create a market presence
- To boost market share
[Tick] Explanation of my promotional activities
> State the first promotional method you are going to use to help achieve your promotional objectives. Justify why this method is suitable for your customer profile and how it will help achieve the promotional objective/s. This is likely to include referring objective to cost and timescale for the promotional activity. Promotional methods include:
> State a second promotional method you are going to use to help achieve your promotional objectives, using the list above. Justify why this method is suitable for your customer profile and how it will help achieve the promotional objective/s. This is likely to include referring objective to cost and timescale for the promotional activity.
> State a third promotional method you are going to use to help achieve your promotional objectives, using the list above. Justify why this method is suitable for your customer profile and how it will help achieve the promotional objective/s. This is likely to include referring objective to cost and timescale for the promotional activity.
- Online advertising
- Social media platforms
- Promotional emails
- SMS texts
- Podcasts/Vlogs
- Flyers or leaflets
- Local newspapers, magazines or journals
- Local radio
- Billboards, busses or taxies
- Promotional events, PR stunts, trade fairs or shows
- Sponsorship
> State a second promotional method you are going to use to help achieve your promotional objectives, using the list above. Justify why this method is suitable for your customer profile and how it will help achieve the promotional objective/s. This is likely to include referring objective to cost and timescale for the promotional activity.
> State a third promotional method you are going to use to help achieve your promotional objectives, using the list above. Justify why this method is suitable for your customer profile and how it will help achieve the promotional objective/s. This is likely to include referring objective to cost and timescale for the promotional activity.
[Tick] An outline of at least three promotional methods with recommendations and justification of my decision
> Explain how your promotional methods compliment each other, this may include reaching different people through different media, or reinforcing the same message to the same people through use of different media. Reiterate why each method is suitable for your customer profile and why you think each is a good way to reach your target customers.
[Tick] Explanation of how my promotional methods complement each other and appeal to my target customer