the marketing mix & Pricing strategies |
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Task 1
Watch the video opposite and see if you can remember the 4Ps of the marketing mix Stretch & challenge: Can you explain the meaning of each of the 4Ps? |
Information
Marketing is often divided into the following four areas, known as the 4Ps or the marketing mix: > Product - What is being sold? > Price - How much the product is being sold for? > Place - Where the product is being sold? > Promotion - What activities are in place to promote the sale of the product? |
Information
Attracting customers, means getting customers to shop with you for the first time. Retaining customers, mean to keep the same customers coming back to you time and time again. Most successful businesses will need to ensure that they have elements of both. This starts with ensuring that the businesses sets the right price for its products considering the following:
Attracting customers, means getting customers to shop with you for the first time. Retaining customers, mean to keep the same customers coming back to you time and time again. Most successful businesses will need to ensure that they have elements of both. This starts with ensuring that the businesses sets the right price for its products considering the following:
Information
Businesses, often in the retail sector, use several different 'Pricing strategies' to persuade customers to buy from them. Your teacher will talk you through the following strategies:
Businesses, often in the retail sector, use several different 'Pricing strategies' to persuade customers to buy from them. Your teacher will talk you through the following strategies: