The Purpose of market research |
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Key Terms
Market research are the actions of a business to gather information about customers needs and wants. These can be either primary or secondary market research.
Primary Market Research (field research) is gathering data and information that has not been collected before.
Secondary Market Research (desk research) is gathering data and information that has already been collected before.
Market research are the actions of a business to gather information about customers needs and wants. These can be either primary or secondary market research.
Primary Market Research (field research) is gathering data and information that has not been collected before.
Secondary Market Research (desk research) is gathering data and information that has already been collected before.
Task 3
While watching the video opposite: > Take notes of anything new that gets mentioned > Write down any questions it brings up Stretch & challenge: Class review of market research questions following the video. |
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