brands gone bad |
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Task 2
Watch the video opposite and answer the questions below: 1. Why did Jamie's restaurants fail? 2. What could have been done differently to avoid this? |
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Task 3
Independent task
The following brands have fallen out of fashion in recent years. Select one business to research and identify what when wrong and why?
Stretch & challenge: What could / could have been done to return the brand to their former glory?
Independent task
The following brands have fallen out of fashion in recent years. Select one business to research and identify what when wrong and why?
Stretch & challenge: What could / could have been done to return the brand to their former glory?
Plenary
Class discussion
Can you think of any brands that have successfully turned round a declining reputation? How did they achieve this?
Class discussion
Can you think of any brands that have successfully turned round a declining reputation? How did they achieve this?