Devaloping a rationale I |
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Key terms
Market research is the systematic gathering, recording and analysis of data about issues relating to market products and services.
Market intelligence refers to gathering data from difference sources which is analysed and evaluated to analyse trends.
A person who buys a product or services is referred to as the customer, where as a person who uses a product or service is refed to as the consumer. When we discuss consumers we generally just mean the person who buys and uses the product or service.
Market research is the systematic gathering, recording and analysis of data about issues relating to market products and services.
Market intelligence refers to gathering data from difference sources which is analysed and evaluated to analyse trends.
A person who buys a product or services is referred to as the customer, where as a person who uses a product or service is refed to as the consumer. When we discuss consumers we generally just mean the person who buys and uses the product or service.
Task 1
Class brainstorm
In April 2021 The Super League, organised by the European Super League Company, S.L. and commonly referred to as the European Super League (ESL), was a proposed annual club football competition to be contested by twenty European football clubs. This league was conceived to comprise fifteen "founding clubs", being permanent participants in the competition and governing partners, alongside five other European football clubs who could qualify based upon their performance in their domestic league's most recent season.
From your understanding of business and prior knowledge of football, what was the rationale behind the ESL?
Class brainstorm
In April 2021 The Super League, organised by the European Super League Company, S.L. and commonly referred to as the European Super League (ESL), was a proposed annual club football competition to be contested by twenty European football clubs. This league was conceived to comprise fifteen "founding clubs", being permanent participants in the competition and governing partners, alongside five other European football clubs who could qualify based upon their performance in their domestic league's most recent season.
From your understanding of business and prior knowledge of football, what was the rationale behind the ESL?
Information
Target market: Businesses must ensure they are marketing to the correct audience, as mistakes can harm a businesses money, time, and reputation. For example if you were launching a new football magazine covering everything from grass roots football to the champions league and the World cup, you would need to consider how you will differentiate your product. This would include magazines focused specifically on the Premier league. Why would consumers buy your product over the other? How would you test the market? How would you determine how to deliver the product, e.g. physical magazine vs online subscription service?
Target market: Businesses must ensure they are marketing to the correct audience, as mistakes can harm a businesses money, time, and reputation. For example if you were launching a new football magazine covering everything from grass roots football to the champions league and the World cup, you would need to consider how you will differentiate your product. This would include magazines focused specifically on the Premier league. Why would consumers buy your product over the other? How would you test the market? How would you determine how to deliver the product, e.g. physical magazine vs online subscription service?
For an effective marketing campaign you would need to consider:
Plenary
Class discussion
A European football league has been in proposal since 1998, with so much money at stake is this really then end or just the end of a chapter in the drama surrounding a leagues creation?
Consider India's Premier league for Cricket and US sports franchised system.
Class discussion
A European football league has been in proposal since 1998, with so much money at stake is this really then end or just the end of a chapter in the drama surrounding a leagues creation?
Consider India's Premier league for Cricket and US sports franchised system.