Case study: New coke |
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Task 1
Watch the documentary 'The People vs. Coke and make notes of key factors relating to branding. |
Key term
A rationale is a set of reasons or a logical basis for a course of actions, i.e. the reasons behind a certain behaviour or given decisions.
A rationale is a set of reasons or a logical basis for a course of actions, i.e. the reasons behind a certain behaviour or given decisions.
Task 3
Team task
Undertake a PESTLE analysis of the Cola market at the time of Coca-Cola's decision to launch New Coke.
Stretch & challenge: What internal factors also had a influence?
Team task
Undertake a PESTLE analysis of the Cola market at the time of Coca-Cola's decision to launch New Coke.
Stretch & challenge: What internal factors also had a influence?