Recap lesson 1 - Guerrilla marketing |
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Key term
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
Guerrilla marketing is a marketing tactic in which a company uses surprise and/or unconventional interactions in order to promote a product or service.
Team task
In groups of no more that three, pick one of the products listed and plan a guerrilla marketing campaign to feed back to the rest of the class. You need to discuss the following:
In groups of no more that three, pick one of the products listed and plan a guerrilla marketing campaign to feed back to the rest of the class. You need to discuss the following:
Products:
> To generate interest in Walkers 100 calorie or less crisp range
> To generate good feeling about London Underground
> To increase visitors to Colchester castle following full opening post lockdown
> To make light of IKEAs current stock shortages and encourage customers to continue to shop there
> Government encouraging people to train to drive lorries
> To generate interest in Walkers 100 calorie or less crisp range
> To generate good feeling about London Underground
> To increase visitors to Colchester castle following full opening post lockdown
> To make light of IKEAs current stock shortages and encourage customers to continue to shop there
> Government encouraging people to train to drive lorries