the role of marketing |
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Task 1
Individual task
List five items that you bought recently, these can be products or services, and answer the following questions:
> Why did you chose this particular product?
> What could you have bought instead that would have achieved the same outcome?
> Why did you decide against buying one of the alternatives?
> How did you know about the product you bought in the first place?
Stretch & challenge: Can you identify any actions the business took to encourage you to buy their product or service?
Individual task
List five items that you bought recently, these can be products or services, and answer the following questions:
> Why did you chose this particular product?
> What could you have bought instead that would have achieved the same outcome?
> Why did you decide against buying one of the alternatives?
> How did you know about the product you bought in the first place?
Stretch & challenge: Can you identify any actions the business took to encourage you to buy their product or service?
Key term
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.
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Information
Marketing is a means of promoting a business and what is offers, whether this is mobile phones, value food products, properties for sale or car insurance. Marketing is closely linked to sales, with the expectation that a successful marketing campaign will lead to more sales in the future. |
Information
The role of marketing
Without marketing, customers will not be aware of the product or service the business offers. The oldest form of marketing is by word of mouth which can be extremely effective but cannot be controlled by the business. Marketing aims to spread the word to potential customers and turn them into paying customers.
The role of marketing
Without marketing, customers will not be aware of the product or service the business offers. The oldest form of marketing is by word of mouth which can be extremely effective but cannot be controlled by the business. Marketing aims to spread the word to potential customers and turn them into paying customers.