Learning Objectives > I have identified secondary market research into a start up company. > I have completed at least two forms of secondary market research. > I have analysed the results of secondary market research
TASK 1 Class discussion In this lesson we are going to conduct secondary market research into the opening up of a new coffee shop in the Chelmsford area. What type of market research would be appropriate?
TASK 2 Working in groups you need to identify by conducting secondary research, the following; > an appropriate location (place) > how much you would charge for a cup of coffee (price) > what else you would sell at your coffee shop (product) > how you would advertise your coffee (promotion)
TASK 3 Now you have gathered your research it is important to analyse what you have found out. Create a bar or pie chart to demonstrate your findings