primary market research |
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Key term
Primary market research, also known as field research, is a method of research where a business will gather data from its source for its own specific reasons.
Primary market research, also known as field research, is a method of research where a business will gather data from its source for its own specific reasons.
Stretch & challenge: What are the pros and cons to each of the methods you have suggested?
Task 3
For each of the situations below, decide which method of primary research you would use giving justification for your choice.
For each of the situations below, decide which method of primary research you would use giving justification for your choice.
Plenary
Watch the video opposite and discuss how these failures could have been overcome through the use of market research. |
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