analysing a brands identity |
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Information
It is important that the brand appeals to its target market and is differentiated from others in order to generate sales. Before devising a brand and corresponding image a business must first analyse the market to establish what already exists.
It is important that the brand appeals to its target market and is differentiated from others in order to generate sales. Before devising a brand and corresponding image a business must first analyse the market to establish what already exists.
Independent task
For a product or service of your choice, e.g. chocolate, games consoles, clothing, etc. undertake some market research as if you were preparing to enter the market with a new branded product. This will include the following:
For a product or service of your choice, e.g. chocolate, games consoles, clothing, etc. undertake some market research as if you were preparing to enter the market with a new branded product. This will include the following:
Plenary task
Review all you have learned about the market and the brands in the market and forulate a proposal for a new branded product to enter the market.
Review all you have learned about the market and the brands in the market and forulate a proposal for a new branded product to enter the market.