guide to unit 2 assessment |
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How will Unit 2 be assessed?
> Unit 2 is an external assessment.
> This unit is assessed under supervised conditions.
> The Part A Research Pack is issued to learners the afternoon before Part B is scheduled. Learners are given access to Part A for a 2-hour preparation period. Candidates may use the internet, class notes, textbooks, templates. Candidates must not have input from a teacher
> Candidates may prepare summary notes based on their analysis of the provided research which they can annotate on the Part A and also prepare the two further pages of notes that they will be allowed to take into the Part B assessment. This may not exceed two sides of A4, minimum font size 11.
> Candidates’ notes could include
> Candidates’ notes must not include any attempt to pre-prepare marketing plans, budgets or timelines. Notes and annotated Part A must be submitted at the end of the allocated time. These will be returned to students at the start of Part B
> Unit 2 is an external assessment.
> This unit is assessed under supervised conditions.
> The Part A Research Pack is issued to learners the afternoon before Part B is scheduled. Learners are given access to Part A for a 2-hour preparation period. Candidates may use the internet, class notes, textbooks, templates. Candidates must not have input from a teacher
> Candidates may prepare summary notes based on their analysis of the provided research which they can annotate on the Part A and also prepare the two further pages of notes that they will be allowed to take into the Part B assessment. This may not exceed two sides of A4, minimum font size 11.
> Candidates’ notes could include
- facts and figures relating to organisations, such as the products they offer and the ways they use the marketing mix in their promotional campaigns.
- reminders about theories or concepts candidates find difficult to remember
- identifying key trends such as percentage increases and summarising the findings.
- annotations to the Part A research pack to indicate what may be useful for PESTLE and SWOT.
- notes candidates may have made in lessons such as what a marketing message is and the key factors to consider when deciding on the type of media to use
- subheadings candidates may wish to remember
- a template which helps organise the notes.
> Candidates’ notes must not include any attempt to pre-prepare marketing plans, budgets or timelines. Notes and annotated Part A must be submitted at the end of the allocated time. These will be returned to students at the start of Part B
> Part B must be undertaken in 3 hours on the timetabled day and under the conditions specified by Pearson.
> Candidates do not have access to email or the internet during the Part B set task. Work will be undertaken on a dedicated user area of a school computer with restricted software, limited to MS Word, PowerPoint and Excel.
> During the three hour task candidates will be allowed one 15 minute supervised break
> At the end of the task candidates will be given guidance on how to set out and save their work. They will also be required to complete an authentication sheet which will be retained by the exams officer.
> Candidates do not have access to email or the internet during the Part B set task. Work will be undertaken on a dedicated user area of a school computer with restricted software, limited to MS Word, PowerPoint and Excel.
> During the three hour task candidates will be allowed one 15 minute supervised break
> At the end of the task candidates will be given guidance on how to set out and save their work. They will also be required to complete an authentication sheet which will be retained by the exams officer.
What are the assessment outcomes?
AO1 Demonstrate knowledge and understanding of marketing principles, concepts, processes, key terms, data sources and definitions
AO2 Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing campaigns
AO3 Evaluate evidence to make informed judgements about how a marketing campaign should be planned, developed and adapted in light of changing circumstances
AO4 Be able to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments
AO1 Demonstrate knowledge and understanding of marketing principles, concepts, processes, key terms, data sources and definitions
AO2 Analyse marketing information and data, demonstrating the ability to interpret the potential impact and influence on marketing campaigns
AO3 Evaluate evidence to make informed judgements about how a marketing campaign should be planned, developed and adapted in light of changing circumstances
AO4 Be able to develop a marketing campaign with appropriate justification, synthesising ideas and evidence from several sources to support arguments
How can I achieve a distinction?
> Critically evaluate information and data relating to the development of a successful marketing campaign in context.
> Apply a range of relevant marketing concepts and decision-making tools in order to give justified recommendations for a campaign within budget.
> Demonstrate a thorough grasp of the importance of market research in informing decision making and contributing to business success in context.
> Demonstrate a thorough understanding of the implications and necessary future actions of the campaign proposed in the context of the external environment, evidenced through sustained links to wider research.
> Critically evaluate information and data relating to the development of a successful marketing campaign in context.
> Apply a range of relevant marketing concepts and decision-making tools in order to give justified recommendations for a campaign within budget.
> Demonstrate a thorough grasp of the importance of market research in informing decision making and contributing to business success in context.
> Demonstrate a thorough understanding of the implications and necessary future actions of the campaign proposed in the context of the external environment, evidenced through sustained links to wider research.
What types of research am I expected to undertake?
> Primary research - Research compiled directly from the original source, which may not have been compiled before. Learners are expected to understand the advantages and disadvantages of different primary research methods.
> Qualitative research - Descriptive data, such as data drawn from open-ended questions in questionnaires, interviews or focus groups
> Quantitative research - Data in numerical form which can be categorised and used to construct graphs or tables of raw data
> Secondary sources/research - Published research reports and data, likely to be based on analysis of primary research.
> Primary research - Research compiled directly from the original source, which may not have been compiled before. Learners are expected to understand the advantages and disadvantages of different primary research methods.
> Qualitative research - Descriptive data, such as data drawn from open-ended questions in questionnaires, interviews or focus groups
> Quantitative research - Data in numerical form which can be categorised and used to construct graphs or tables of raw data
> Secondary sources/research - Published research reports and data, likely to be based on analysis of primary research.
What else can I do to improve my understanding of the unit and its assessment requirements?
> Review past assessments, marks schemes, leaner assessments, and examiner reports
> Review other units, this assessment links to elements of units 1, 3, 4, 5 & 6
> Engage with the marketing departments of local businesses, e.g. via a visit, meeting with staff, undertaking work experience
> Undertake broader research around the subject, e.g. reading current articles, journals or watching relevant documentaries.
> Review past assessments, marks schemes, leaner assessments, and examiner reports
> Review other units, this assessment links to elements of units 1, 3, 4, 5 & 6
> Engage with the marketing departments of local businesses, e.g. via a visit, meeting with staff, undertaking work experience
> Undertake broader research around the subject, e.g. reading current articles, journals or watching relevant documentaries.
Independent tasks
1. Review the unit essential content and plan how to brush up on areas of weakness. This may include asking your teacher to recap given topics.
2. Discuss with classmates, friends, and family any opportunity to liaise with the marketing departments of local businesses
1. Review the unit essential content and plan how to brush up on areas of weakness. This may include asking your teacher to recap given topics.
2. Discuss with classmates, friends, and family any opportunity to liaise with the marketing departments of local businesses